Job Description

DAP is seeking a Senior Public Relations Manager to develop and execute innovative communication strategies that align with our business goals. The role involves cultivating strong relationships with media professionals, crafting compelling content, and ensuring successful integration with broader marketing plans. You will manage media relations, spearhead the communication plans of new product innovations, and generate detailed performance reports to refine strategies. Strong organizational skills, strategic vision, and the ability to build valuable relationships are key. Experience in the construction or consumer products industry is preferred but not required. Join us to elevate our brand's reputation and engage diverse audiences with impactful communication.

Responsibilities:

Strategy and Planning:

• Develop and execute PR strategies that are carefully aligned with the company's business goals and objectives. This includes defining target audiences, creating impactful key messages, and choosing the most appropriate communication channels to ensure maximum reach and effectiveness.
• Work in close collaboration with the product and brand marketing teams to ensure PR efforts seamlessly integrate with comprehensive marketing communication plans.
• Research and propose creative and innovative approaches to engaging a diverse audience, including both construction professionals and DIY enthusiasts, ensuring inclusivity and relevance across all initiatives.

Media Relations:

• You will take on the responsibility of establishing and nurturing relationships with journalists, editors, influencers, and thought leaders. This includes identifying the most relevant contacts, effectively pitching compelling stories, and securing valuable media opportunities.
• The role requires proficiency in recognizing and engaging with key individuals to enhance the brand's reputation through strategic media placements. Additionally, a comprehensive understanding of social media platforms and their influence on public perception is essential.

Creating Compelling Content:

• Crafting compelling content and messaging for both internal and external audiences is a key focus. This includes developing press releases, talking points, speeches, pitches, and other vital communication materials.

Analysis and Reporting:

• Monitor media coverage, evaluate PR performance, and generate quarterly detailed reports to measure effectiveness.
• Utilize analytical insights and stay informed on industry trends to shape and refine PR strategies effectively.

Skills and Qualifications

Organizational Excellence: Demonstrated ability to manage multiple time-sensitive projects effectively through exceptional organizational and time management skills.

Industry Knowledge (Preferred) : Familiarity with the construction industry and consumer products is highly desirable.

Strategic Vision : Skilled in analyzing media landscapes and adjusting strategies to align with evolving trends and opportunities.

Relationship Builder: Proven interpersonal skills to foster and strengthen connections with media outlets and key stakeholders.

Media Event Management : On occasion, your responsibilities may include spearheading media events that align with the DAP brand’s initiatives and programs. This entails recognizing event opportunities, creating detailed event plans, and overseeing event logistics efficiently alongside the brand marketing team.

Leadership Traits

• Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily.
• Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
• Strategic Agility: See ahead clearly and can anticipate future consequences and trends. Is future oriented and offers broad knowledge and perspective. Can scenario plan possibilities and outcomes.
• Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.
• Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market.
• Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer.
• Effective project management skills
• Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles
• Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment
• Self-motivated and proactive individual who strives for excellence and continuous improvement.
• Cross functional leadership and teamwork. Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team.
• Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
• Must have a can-do attitude and the desire to go above and beyond in all you do!

Education and Technical Requirements:

• A bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field is required.
• A minimum of 5-7 years of experience in public relations, consumer communications, or agency roles is preferred.
• Proficiency in Microsoft Office Suite and relevant project management and media tracking software is essential.
• Experience in the Consumer Goods or Construction industry is considered a plus.

Benefits:

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement

Pay Range

• 90,000 to 110,000 per year.

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at

DAP - On the job since 1865.

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