Job Description

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First Washington Realty provided pay range

This range is provided by First Washington Realty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $150,000.00/yr

We are looking for a dynamic, results-driven Digital Marketing Director with experience in the commercial real estate industry. The ideal candidate will possess a strong understanding of digital marketing strategies, industry trends, and the ability to develop and manage multi-channel marketing campaigns. This role will work closely with the Head of Marketing and cross-functional teams to create and implement data-driven marketing strategies that enhance our digital presence, engage key audiences, and drive measurable business growth. This position requires working onsite in our Bethesda, MD office 4 days/week.

KEY RESPONSIBILITIES :

• Lead the development and execution of comprehensive digital marketing strategies that align with company goals, increase online visibility, and attract potential tenants, investors, and partners
• Oversee and optimize organic and paid media, SEO, email marketing, content marketing, and lead generation campaigns to drive traffic, conversions, and brand awareness
• Ensure the company’s website is optimized for user experience, search engine ranking, and conversion. Collaborate with third party web developers and internal teams to ensure content is relevant and engaging
• Write, design, and execute compelling content for various digital platforms, including blogs, social media posts, email newsletters, and videos that resonate with target audiences
• Work closely with leasing team members to build and manage bespoke marketing campaigns for effective lead generation
• Track, analyze, and report on the performance of digital marketing initiatives. Implement relevant tracking tools and other technology and AI tools to further enhance the digital marketing efforts.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI across campaigns
• Work closely with the Head of Marketing to ensure consistency in messaging, tone, and visual identity across all digital platforms
• Develop internal social media policies and best practices for FWR employees
• Ideate and write strategic and coordinated content for senior leadership’s LinkedIn pages
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the commercial real estate and private investment sector

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIRED:

• Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field
• 7-10 years of experience in B2B digital marketing, with a focus on commercial real estate, property management, or related industries
• Excellent verbal and written communication skills, with the ability to craft compelling narratives and work cross-functionally with teams
• Experience building or managing websites and experience with UX design and content management
• Demonstrated success in developing and executing digital marketing strategies that have driven brand awareness, lead generation, and ROI
• Advanced knowledge of digital marketing tools and SEO best practices.
• Ability to generate innovative ideas and content strategies that resonate with target audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data and apply insights to improve campaigns.
• Ability to work closely with senior leadership team and C-Suite

PHYSICAL AND ENVIRONMENTAL REQUIREMENTS:

• Requires the use of a computer screen for extended periods.
• Occasional lifting of 15 to 20 lbs.
• Extended working hours and travel may be necessary. May include up to 20% travel.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

First Washington Realty is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status, or any other status protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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